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📢 Bespoke Ads

Bespoke Google and Meta ads for renewable energy installers

Ad campaigns built specifically for your trade and service area. Not templates — proper campaigns targeting the right people at the right time.

Overview

What's involved

Paid advertising works best alongside organic SEO — giving you immediate visibility while your rankings build. But generic ad campaigns waste budget. Renewable energy installers need ads that speak to their specific customer — a homeowner researching solar panels is very different from one who just bought an EV and needs a charger this week.

We build ad campaigns from scratch, targeting the right search terms and audiences for your specific trade and service area.

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Google Search ads

Targeted ads that appear when homeowners in your area search for your specific trade. We research and bid on the exact terms your customers use.

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Meta ads

Facebook and Instagram ads targeting homeowners in your service area — useful for awareness and retargeting people who've visited your site.

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Trade-specific creative

Ad copy and creative written specifically for your trade — solar, EV charger, heat pump or battery storage. Not adapted from a template.

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Budget management

We manage your ad spend efficiently — monitoring performance, adjusting bids and pausing underperforming ads to maximise return.

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Regular reporting

Clear reports showing impressions, clicks, conversions and cost per lead — so you always know what your ad spend is delivering.

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Continuous optimisation

Ad campaigns improve with data. We test, learn and optimise continuously so your cost per lead reduces over time.

Questions

Common questions

How much budget do I need for ads to work?
Paid ads can work with modest budgets in less competitive areas. We'll advise on realistic budget levels for your trade and service area based on local search volumes and competition.
Should I do ads or SEO first?
Both work best together — SEO builds long-term organic rankings; ads give immediate visibility. If budget is limited, we'd typically prioritise SEO as a long-term asset and add ads once the organic foundation is in place.
Do you manage the ad accounts or hand them over?
We manage the accounts on your behalf, but you own them. If you ever want to take over management or move to another provider, everything is yours.
Get started

Get started with bespoke ads

Start with a free audit — we'll tell you whether this service is right for your business and what it would involve.

Free audit request

Takes 2 minutes. Audit, recommendations and quote within 48 hours. No obligation.

No spam. No pushy sales calls. Just your audit and an honest conversation.