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What FieldRank looks like in practice

These are real client scenarios — anonymised to protect commercial confidentiality. They illustrate the kinds of problems we see and what happens when we fix them. Results vary and are not guaranteed, but these are representative of typical outcomes.

⚡ EV Charger Installer

From invisible to page one — in a market being squeezed by Octopus

West Yorkshire · Sole trader · EV charger installation

6 wks
To page one
4×
More enquiries
£0
Ad spend

The situation

A sole-trader EV charger installer in West Yorkshire with OZEV approval, several years of experience and genuinely good reviews — but almost no online visibility. Enquiries had been dropping steadily as Octopus Energy ramped up its home charger offering and Google started surfacing them more prominently in local search.

The installer's website was built in 2019, not mobile-optimised, had no Google Business Profile to speak of, and wasn't ranking for any meaningful local search terms. Word of mouth was keeping the business alive but wasn't growing it.

What the audit found

  • ✗Google Business Profile created but almost entirely empty — no service areas, no description, no photos
  • ✗Website loading in 8.2 seconds on mobile — well above the 3-second threshold where users abandon
  • ✗No location pages — one generic "areas we cover" paragraph covering all of Yorkshire
  • ✗OZEV approval not mentioned anywhere on the site
  • ✗No schema markup — Google couldn't easily understand what the business did or where

What we did

  • ✓Full GBP overhaul — service areas covering 12 towns and cities, 600-word description, 24 photos added
  • ✓Site speed improved from 8.2s to 1.4s on mobile through image compression and code cleanup
  • ✓14 location pages built covering Leeds, Bradford, Harrogate, Wakefield and surrounding towns
  • ✓OZEV approval made prominent across site, GBP and schema markup
  • ✓Local Business and Service schema added across all pages
  • ✓Citation audit — corrected inconsistent phone number across 8 directories

Results (at 3 months)

Page 1
For 8 local terms
Top 3
Google Maps pack
+340%
Organic traffic
4× more
Monthly enquiries

Results achieved without any paid advertising. Client is on a monthly SEO management retainer. Individual results vary and are not guaranteed.

☀️ Solar PV Installer

Rebuilding a site that was actively hurting rankings

Kent · 3-person team · Solar PV and battery storage

12 wks
Full rebuild
+520%
Organic traffic
6 mths
To full results

The situation

A solar PV and battery storage company in Kent with an MCS-accredited team, strong local reputation and 7 years of trading — but a website built on an outdated page builder that was loading in over 11 seconds, wasn't indexed properly and had duplicate content issues causing Google to actively suppress their rankings.

They were spending £800/month on Google Ads to compensate for having no organic visibility — and getting mediocre results from it because their landing pages were slow and unconvincing.

What the audit recommended

The audit was clear: the site had fundamental technical issues that optimisation couldn't fix. A full rebuild was the recommendation — the honest one, not the easy upsell. We explained exactly why, what would be involved and what the realistic outcome would be.

What we did

  • ✓Full website rebuild — from 11.2s load time to 1.1s on mobile
  • ✓22 location pages covering all major Kent towns and Medway
  • ✓Separate solar, battery storage and solar+battery service pages
  • ✓MCS accreditation schema and trust signals throughout
  • ✓Full GBP rebuild and citation audit
  • ✓Google Ads paused during build, restarted with better landing pages at lower budget

Results (at 6 months)

Page 1
For 17 local terms
+520%
Organic traffic
£400
Saved on ads/month
3× more
Organic enquiries

Full rebuild completed at £1,200. Client now on Growth monthly plan. Individual results vary and are not guaranteed.

A note on results

What these numbers mean — and don't mean

We believe in being honest about what SEO can and can't do.

The case studies above represent real client outcomes — but results vary significantly depending on your market, your competition, your website's starting point and many other factors. Some clients see faster results; some take longer. Some local markets are highly competitive; others have genuine first-mover opportunity.

We never promise specific outcomes before we've done the audit — and even then, we give ranges based on what we typically see, not guarantees. What we do promise is honest assessment, diligent work and transparent reporting every month so you always know exactly what's happening.

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