From free audit to first-page rankings — here's exactly how it works
No jargon. No mystery. This is exactly what we do, in what order, and why. Every client starts in the same place — a free, honest audit of your current online presence.
The free website audit
Before we recommend anything, we need to understand where you are right now. The audit covers everything that affects your ability to rank in local search.
Current ranking analysis
We check where you currently rank for your key local search terms — "solar panels [your town]", "EV charger installer [your county]" and so on. Most installers are surprised how far down they sit.
Technical site health
Site speed, mobile performance, broken links, missing meta tags, Core Web Vitals — every technical factor that affects your Google rankings is checked and flagged.
Local SEO audit
Your Google Business Profile, local citations, NAP consistency (name, address, phone) across directories — everything that tells Google you're a legitimate local business.
Competitor analysis
We look at who is outranking you and why. What they're doing on their site, what search terms they're ranking for, where they're getting authority from. This shapes your strategy.
Keyword opportunity mapping
We identify every relevant search term in your service area that you should be ranking for but aren't — and rank them by search volume and difficulty.
Full written report
You get everything in a clear written report — the good, the bad and the ugly — with priorities ranked. Yours to keep regardless of whether you proceed with us.
The audit is completely free
No cost, no obligation, no sales call unless you want one. We do this because we're confident that once you see what's holding your site back, you'll want to fix it.
The tailored strategy
Based on the audit, we put together a prioritised plan specific to your business. Not a generic package — a strategy built around your trade, your service area and your budget.
Quick wins first
Some fixes make an immediate difference — GBP optimisation, fixing technical errors, adding missing meta tags. We identify these and tackle them first so you see early results while the longer-term work takes effect.
Location page strategy
We map out every county, city and town in your service area that needs a dedicated page. Each page targets specific local search terms with unique, useful content — not thin duplicate pages that Google ignores.
Honest options
We present your options clearly — minor tweaks if that's all you need, a full website rebuild if your site has fundamental issues, or somewhere in between. We'll tell you honestly which we recommend and why.
Realistic timelines
SEO takes time. We tell you exactly when to expect to see improvements, what realistic first-page ranking timelines look like for your area, and what the longer-term trajectory looks like.
Implementation — we do the work
Once you've approved the strategy, we get on with it. You don't need to be involved in the technical detail — that's our job.
Website optimisation or rebuild
Depending on what your audit revealed, we either optimise your existing site or rebuild it from scratch — fast, mobile-first, SEO-ready and designed to convert visitors into enquiries.
About local SEO →Location pages built
We write and publish location-specific pages for every area in your service patch. Each page is unique, properly structured and targeted at the right local search terms.
GBP fully optimised
Your Google Business Profile is set up or overhauled — every field completed, service areas set, photos added, Q&A populated. This often produces the fastest ranking improvements.
About GBP →Citations built
Your business listed consistently across relevant directories — Yell, Thomson Local, trade directories, local business directories. Consistent citations are a key local ranking signal.
About citations →Content written
Service pages, FAQs, location content, blog articles — all written by people who understand the renewable energy sector. Not generic AI content, not agency filler.
About content writing →Ads created if needed
If your strategy includes paid advertising, we build bespoke Google and Meta ad campaigns — not generic templates but ads designed specifically for your trade and service area.
About bespoke ads →Ongoing management and reporting
SEO isn't a one-off project — it builds over time. Once the foundations are in place, ongoing management keeps your rankings improving and your pipeline full.
Monthly ranking reports
Every month you receive a clear report showing your ranking improvements, traffic changes, what work was completed and what's planned next. No hiding behind vanity metrics.
Continuous optimisation
Google's algorithm changes. Your competitors change. We monitor both and adjust your strategy accordingly — so your rankings keep improving rather than slipping.
Regular content updates
Fresh content is a ranking signal. We add new location pages as your service area grows, publish blog articles targeting research-phase searches and keep your site current.
Common questions about the process
Honest about timelines and results
We think it's important to be upfront about what SEO can and can't do — and how long it takes.
Audit, recommendations & quote
You receive your full written audit, our recommendations and a transparent quote for any work — all within 48 hours of submitting your request.
Preliminary improvements
Early wins — GBP optimisation, technical fixes, citation corrections — typically show results within 2 to 4 weeks of work starting. These are real improvements, but the bigger gains come later.
Significant ranking improvements
First-page rankings for competitive local search terms typically follow within 3 to 6 months of the full action plan being implemented. Results compound over time.
⚠️ No guarantees — and we'll never pretend otherwise
Search engine rankings are determined by Google, whose algorithm changes frequently and is entirely outside our control. Results vary depending on your market, the competition in your area, your website's starting point and many other factors. The timelines above are based on typical client experience — not guarantees. We report transparently every month so you always know exactly what's happening and why.
Start with your free audit
The process starts here — a free, honest assessment of your current online presence.
Free audit request
Takes 2 minutes. Audit, recommendations and quote within 48 hours. No obligation.
No spam. No pushy sales calls. Just your audit and an honest conversation.