Hi — I'm David. I've watched brilliant installers lose work they deserved to win. FieldRank is my way of fixing that.

I've spent the past eight years working with EV charger manufacturers and the installer networks around them. Based in Swindon, I've travelled the country — sat in vans, visited depots, been on job sites — and had hundreds of conversations with electricians and renewable energy specialists who are genuinely excellent at what they do.

And I've watched them struggle in ways that have nothing to do with the quality of their work.

Price wars. The race to the bottom on margins. The constant grind of lead generation platforms that charge a fortune for enquiries that go nowhere. And now the very real, very visible threat of Octopus Energy — a well-funded, well-marketed competitor eating into EV charger installation market share that independent installers used to own.

The installers I've worked with aren't losing those jobs because they're worse. They're losing them because they're invisible online. When a homeowner Googles "EV charger installer near me", Octopus shows up. The local installer who's been doing this for a decade, who does better work, who'll actually pick up the phone if something goes wrong — they're on page three where nobody looks.

I know digital marketing. I know the renewable energy sector. Combining both felt obvious once I saw the gap clearly enough. FieldRank is the result — a specialist SEO platform built for one type of business: renewable energy installers who want to do more of what they're good at and less of everything else.

If that sounds like you — or if you just want an honest opinion on why your site isn't ranking — get in touch. I respond to every message personally.

I know your accreditations

MCS, OZEV, TrustMark, NAPIT, NICEIC — I know what these mean, which matter for which trades, and how to make them work for your rankings and conversion. A generalist agency googles this. I already know it.

I know your customers

A homeowner buying an EV charger is different from one buying a heat pump — different search behaviour, different decision timeline, different objections. I've spent years talking to both types. That shapes everything I write for your site.

I know your seasonality

Solar enquiries peak in spring. Heat pump grants have deadlines. EV charger demand tracks car registration plates. I build your content strategy around when your customers are actually searching.

I'm honest, not salesy

I've worked in the industry long enough to know that a bad client relationship is worse than no client relationship. If I don't think I can help you — I'll tell you. And I'll tell you why.