Why Your Renewable Energy Installer Website Isn't Ranking on Google
Most renewable energy installer websites have the same set of problems. They're not ranking on Google — not because of bad luck or because the market is too competitive, but because of specific, fixable issues. This article covers the most common ones we find in audits.
Your site is too slow
Site speed is a Google ranking factor — and it matters for conversion too. A site that takes more than 3 seconds to load on mobile loses a significant proportion of visitors before they've even seen it. Most installer sites built on standard website builders are much slower than they should be. We regularly see sites loading in 8 to 12 seconds. Getting this below 2 seconds on mobile typically requires image optimisation, code cleanup and sometimes a platform change.
You don't have location pages
A single 'areas we cover' paragraph doesn't tell Google anything useful about where you operate. Location-specific pages — one for each county, city and town you serve — are how Google understands your service area and matches you to local searches. Without them, you're competing with the whole country for generic terms rather than dominating your local area for specific ones.
Your Google Business Profile is incomplete
An empty or barely-filled GBP is one of the most common issues we see. If your service areas aren't set, your description is blank and you have no photos, you're invisible in the Maps pack — which is often where local searchers click first. Fixing this is usually the fastest-acting improvement we make.
Your content doesn't include local search terms
If your website doesn't mention the towns and cities where your customers live, Google has no way to match you to local searches. Your about page might say you cover Yorkshire — but do your service pages mention Leeds, Sheffield, Harrogate, Wakefield and Bradford? Specific location mentions in the right places are a meaningful local ranking signal.
You have inconsistent business information online
If your phone number or address is different on different directories, Google loses confidence in your business information and this suppresses your local rankings. This is particularly common for businesses that have moved, rebranded or changed phone number. A citation audit finds and fixes these inconsistencies.
Your site isn't mobile-friendly
Over 60% of local searches happen on mobile. If your site isn't properly optimised for mobile — small text, elements that don't fit the screen, buttons too close together — Google's mobile-first indexing means it ranks your mobile experience. A poor mobile site ranks poorly regardless of how good the desktop version is.
FieldRank's free audit identifies every one of these issues and tells you exactly how to fix them — in priority order.
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