Google Business Profile: The Most Important Free Tool for Renewable Installers
Google Business Profile (formerly Google My Business) is the most valuable free marketing tool available to local trades businesses — and most renewable energy installers either don't have one or have one that's almost empty. This guide explains what it is, why it matters so much and how to get yours working properly.
What is Google Business Profile?
Google Business Profile is a free listing that appears when someone searches for your business by name or finds you through a local search. It shows your business name, phone number, address, opening hours, reviews, photos and a link to your website. It's also what Google uses to place you in the Maps pack — the three businesses shown with a map at the top of local search results.
Why it matters more than most things
For local trades businesses, your Google Business Profile often gets more views than your website. Homeowners searching for an EV charger installer frequently click on a Maps result, read the reviews and call directly — without ever visiting the website. A badly optimised or empty GBP loses you those calls.
The most important fields to get right
Business name — use your exact trading name, no keyword stuffing. Categories — choose your primary category carefully and add relevant secondary categories. Description — 750 characters, include your main trades and service areas naturally. Service areas — list every town and city you serve, not just your home base. Phone — a genuine local number builds more trust than an 0800 number.
Photos make a real difference
Profiles with photos receive significantly more clicks and calls than those without. Add photos of your installations (before and after works well), your team, your vehicle and any accreditation certificates. Keep adding new ones — fresh photos signal an active business.
Reviews are a ranking factor and a conversion factor
The number and quality of your Google reviews affects both where you rank in local search and whether homeowners choose to contact you. Ask every satisfied customer to leave a review — a simple text message after a completed job with a direct link to your review page converts well. Respond to every review, positive and negative, professionally.
FieldRank handles full Google Business Profile setup and optimisation for renewable energy installers.
GBP setup and optimisation →